The information you provide about an offer affects how the payment page (checkout) is displayed to customers, making it easier to complete the order and increasing your conversion rates.
In the offer information is where you define the product price, discount, payment methods, installment rules, shipping fees, and options for the Order Bump or for plan changes (upgrade/downgrade).
Some sections of the offer are optional, while others are displayed only if there is a corresponding active integration, such as carriers and shipping.
You enter or update offer information by creating, duplicating, or editing an offer.
On this page:
-
Payment links
-
Price and payment methods
-
Image
-
Order Bump
-
Upgrade/Downgrade
-
Sales
-
Carriers
-
Shipping
-
Audit
-
Other Settings
Before you start, you need to…
-
Be an administrator user or have permission to perform the following actions.
-
Have one or more registered products.
Payment links
In the Payment links section, you can access the available links to promote the offer and direct customers to checkout. Payment links, one-click buy (One Click Buy), and one-click subscription upgrade (One Click Upgrade) links may be displayed.
To use a link, simply copy and share it across your promotional channels.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - If you are editing an existing offer, click on Detail.
3 - If you want to copy a payment link, click on the Copy button corresponding to the type of payment link or click Generate a QR Code to access the payment link.
-
Payment URL: the default payment link - URL of the main payment link;
-
URL One Click Buy: the link for one-click buy;
-
URL One Click Upgrade: the link for one-click upgrade - available only for subscriptions.
Payment links will only be available after the offer has been created.
Access the step-by-step guide on how to get available payment links.
Price and payment methods
In the Offer Detail section, you can register the information that will be displayed at checkout for your customers and other information that will be sent in the transaction to the payment processor.
Fill in Offer Information
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - If you are editing an existing offer, click on Detail.
3 - According to the product type, fields are available for completion:
4 - After completing the edit, click the Send button in the corresponding section.
Customize the order of payment methods
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Click the Sort button.
3 - Drag the payment methods in the desired order.
4 - Click Send.
How to check available stock
Steps:
1 - Access the list of offers - if desired, you can apply a filter.
2 - Locate the desired offer in the list.
3 - Click on the desired offer.
4 - Under Stock, the list displays the following information:
-
Available1: displays the quantity of available stock;
-
Reserved2: displays the reserved quantity of open sales.
(1) When a sale is reserved, the value will be deducted from the available stock.
(2) The status of reserved sales are awaiting payment.
Image
When an offer is created, the image registered for the product is automatically replicated to the offer. The image linked to the offer will be displayed on the checkout page.
If desired, you can change the display image in the Detail section of the respective offer or remove the image if you wish to change it.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - If you are editing an existing offer, click Detail.
3 - In Image, click Upload Image.
4 - Select the image you want to display for the offer.
Recommended image size: 400x400 pixels resolution.
5 - If desired, use the control buttons to adjust the image. as you make changes, you can check the final result in the displayed image.
-
Rotate left: click to rotate the image to the left;
-
Rotate right: click to rotate the image to the right;
-
Adjust Zoom: drag the selector right/left to adjust the zoom.
6 - After completing the changes, click Send.
Remove Image
AT any time, you can remove an image from the offer. This feature is useful when you want to replace the image of a specific offer.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - If you are editing an existing offer, click Detail.
3 - In Image, click Remove.
4 - A confirmation window is displayed. If you wish to proceed with removing the image, click Confirm.
Order Bump
You can display a list of complementary product(s) to present along with the offer in question.
The selected products will be displayed in the section order bump of Checkout Guru, before the payment step.
Add Product to Order Bump list
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Access the tab Order Bump.
3 - In Order Bump, click on Add Order Bump.
4 - A window will be loaded with the list of available products and offers.
5 - Select:
-
Product you want to display in the order bump; and
-
Offer corresponding;
-
Description displayed at checkout*: description that will be displayed in the checkout offer.
*Description displayed at checkout will only be available for version 5.
6 - Click on Send.
Repeat steps 3 to 7 to add new products to the order bump.
Customize the order of payment methods
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Access the tab Order Bump.
3 - In Order Bump, click on Order.
4 - A new window will be displayed. Drag the offers to order them the way you want them to appear on the Checkout.
5 - Click on Send.
Remove Product from Order Bump list
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Access the tab Order Bump.
3 - Hover over the desired Product and click on Remove.
4 - A confirmation window is displayed. If you wish to proceed with the removal of the item, click on Confirm.
When deleting the product, it will no longer be displayed in the order bump section on the checkout page of the respective offer.
Upgrade/Downgrade
For subscription products, you can configure plan change options (upgrade and downgrade).
For example: in the Basic plan, you can allow a downgrade to the Light plan and an upgrade to the Premium.
The plan change can be done in the section Subscriptions in the admin at Guru or directly by the subscriber1 in the customer area (My Orders).
1 You can define the self-service options that will be available to the subscriber.
Add Plan Change Options
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Access the tab Upgrade & Downgrade.
3 - Depending on the plan change option you want to add (Downgrade or Upgrade), click the Add corresponding button:
4 - A window will load with the list of available products and offers.
5 - Select:
6 - Click on Send.
Repeat steps 3 to 6 to add new plan change options.
Remove Plan Change Options
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Access the tab Upgrade & Downgrade.
3 - Locate the item you want to remove and click Remove.
4 - A confirmation window is displayed. If you wish to proceed with the item's removal, click Confirm.
When the item is deleted, it is no longer displayed as a plan change option.
Sales
The Sales section displays the list of sales associated with the offers in question. This option is useful for easily viewing the most recent sales of the offers.
It is possible to filter the sales of the consulted offer. For more details consult this link.
The Sales section only appears visible when there is at least one sale associated with the offers in question.
Steps
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Click on Sales.
3 - The list displays the following information:
-
Status: sale payment status;
-
Code: sale identification code;
-
Contact: buyer's name (customer);
-
Ordered At: sale creation date/time in the system;
-
Value: total order value paid by the customer;
-
Payment Method: icon corresponding to the payment method used - hover over the icon to view the description.
You can access the sale detail by clicking on the desired item.
Export Sales of an Offer
You can export sales information to an XLS spreadsheet.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Click on Sales.
3 - In Sales, click on XLS.
4 - After a few minutes, you will receive a notification in the Guru admin with the download link. Click on the notification icon1 to view the list of notifications.
1 It may be necessary to reload the page in your browser (press CTRL+F5) for the notification icon to change color.
5 - Locate the corresponding notification and click Download.
The download link is also sent by email.
Carriers
To add shipping charges at checkout, you need to configure the carrier. This configuration allows you to offer calculated rates1 at checkout and/or synchronize the order with the carrier for issuing shipping labels1 .
1 Consult the integration resources available for each carrier.
To view and configure this section, you need to activate the integration with a carrier.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Access the Carriers tab.
3 - According to the carrier you will use to send the product, follow the steps below:
When this section is properly configured and the "active" option is on, the Shipping section becomes available for you to perform configurations related to the shipping strategy.
Shipping
You can apply free, fixed, or dynamic shipping to the offer.
When you choose to use dynamic shipping, the rate is calculated with the integrated carrier and applied during checkout based on the destination ZIP code and selected strategy.
In Guru, you must perform 2 shipping configurations, one for:
-
Standard Checkout: the defined rules will be applied to the standard checkout - flow where the buyer fills in all their data and payment information; and another for
-
One Click Checkout: the defined rules will be applied when the offer is a post-purchase upsell - link “Buy with 1-Click”.
Available Strategies
For standard checkout, dynamic shipping has 3 available strategies: cheaper, faster or customer choice. When the customer choice option is configured, the checkout displays an additional window for the customer to select the desired shipping option.
Thecustomer choice strategy option is only available for single product offers, i.e., single sale products.
For one-click checkout, there are 2 options available: fixed or percentual based on the previous order's shipping.
The Shipping section is only displayed when the carrier section has a complete and active configuration.
To apply free shipping, you must perform the Fixed Shipping configurations by entering 0 (zero) in the corresponding field for the amount to be charged. You can also hide shipping information at checkout.
Shipping must be configured by unit quantity.
Configuration
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Click on the Shipping tab.
3 - According to the desired shipping strategy, fill in the following fields:
4 - When you finish editing, click Send.
Audit
As a security measure, Guru stores a history of all operations performed in the offer registration, identifying user, date/time of operation, and other details.
Steps:
1 - Select the desired offer - a screen with the data will be displayed.
2 - Click on the Audit tab.
3 - Activities are displayed in a timeline (from most recent to oldest).
4 - If desired, you can view the activity details by clicking on its title.
5 - Click on one of the available sections to view the data:
How to filter the Audit list
You can use the filters to view a smaller subset of existing audits. This feature is useful for finding specific audits you want to view.
By default, only records from the last 28 days will be shown, but the period can be changed in the filters, in the Period.field.
Steps:
1 - Select the desired offer - a screen with the data will be displayed.
2 - Click on the Audit tab.
3 - Under Audit, click on Filters.
4 - Fill in one or more filter options:
-
Period: searches for audits registered in the selected period - you can use the predefined time interval buttons or select the date you want to view;
5 - Click on Filter.
You can view the number of applied filters, and when using them, you will be able to clear them without accessing the Filters icon again, making it easier to remove the selection.
Protect your data. Increase your business security.
Create and manage users determining what each collaborator can see and do within the organization.
Other settings
Checkout
By default, the offer automatically assumes the Checkout settings applied at the product level.
If desired, you can customize the Guru Checkout specifically for an offer.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Click on the Checkout tab.
3 - Access the displayed tabs and perform the desired customization.
To learn more about the available customization options, consult the links indicated above.
Subscription
When it comes to a subscription product, the offer by default assumes the subscription rules applied at the product level.
If desired, you can customize the subscription rules specifically for an offer.
Steps:
1 - Create, duplicate or edit an offer - an editing window will be displayed.
2 - Click on the Subscription tab.
3 - On the displayed screen, customize the subscription rules.
To learn more about the available customization options, consult the link indicated above.
More Resources