Products
Products
Breadcrumbs

Offer Reports

The Offers Report details the fields present in the Guru product export report, on the Offers tab.

By accessing the report, you can track all operational details, marketplace data, financial data, and indicators with identification parameters.

To view the Offers tab, access the Products section and export the spreadsheet by clicking on XLS.

On this page:

  • Product and Offer Data

  • Marketplace Data

  • Financial Data

  • Identification Parameters

Before you start, you need to…

Product and Offer Data

In this section, you will find information about the product ID, product name, offer name, and offer status (active).

Available data includes:

  1. Product ID: this is the identifier automatically generated by the system as soon as you register a product;

  2. Product Name: is the name of the product linked to the offer - it organizes your dashboard and reports, for example, if you sell a "Fit Recipe E-book", this will be the product name and it will group all offers you create for this item;

  3. Offer Name: name of the offer to which the product refers - the offer is what defines the price, payment method (bank slip, card) among others, and helps you identify which pricing strategy is selling more in sales reports;

  4. Active (offer status): controls the availability of the checkout link, such as:

    1. If Active (yes): the checkout is working, meaning if someone clicks on the purchase link, they will be able to complete the checkout; and

    2. If Inactive (no): the payment link is deactivated and is useful for deactivating launches or flash promotions without having to delete the offer - you just "turn off" the offer.

The organization of this data ensures sales traceability and business automation, allowing the system to identify exactly which item was sold, at what price, and under what conditions.

Access and learn how to add or update offer information.

Marketplace Data

In the Marketplace data, you can view the ID and name information of the marketplace that processed the sales.

The fields are:

  • Product Marketplace: name of the platform where the transaction was carried out - allows you to know exactly the origin and sales channel;

  • Product Marketplace ID: unique identification code that the product has within the origin platform - essential for communication between systems.

The importance of this data lies in the traceability and security of the operation and ensures that the system recognizes each approved payment, avoiding manual failures and guaranteeing accurate financial reports.

Financial Data (Offer)

In this section, you will find financial information about the offer, such as value, surcharge, discount, checkout URL, checkout version, quantity of items, interest rate, edit URL, and payment methods.

The data includes:

Fields

Description

Value

It is the total price to be charged - for example, if the offer corresponds to a kit with multiple units (e.g.: 2 units).

Addition (specific field for Subscription products)

Defines an extra fixed amount to be charged in the first "X" cycles of the subscription.

Discount (products/subscriptions)

  • For Products/Single Sale: generally refers to the one-time payment discount, which is a fixed amount automatically subtracted if the customer chooses Pix, Bank Slip, or 1x card payment;

  • For Subscriptions: defines a fixed discount applied to the first cycles of recurrence.

Checkout URL

Refers to the automatically generated link after the offer is saved and activated - it is the link you should share with the customer or place on the purchase button of your sales page to process the payment.

Checkout Version

Allows you to choose the layout of the payment page. Options include versions such as One Page (all fields on one page) or Multi Step (payment in steps).

Items Qty

Defines how many units of the product will be delivered or deducted from stock with each sale of this offer.

  • Attention: If the quantity is greater than 1, the system divides the total value by the quantity to find the unit price. If the division is not exact, the system may round the final value of the offer.

Update URL

The editable field related to the URL in the offer is the Friendly URL - you can change it to make the link easier to read or identify.

Payment Methods

Selects which payment methods are accepted specifically for this offer, such as Credit Card, Pix, Bank Slip - it is possible to change the order in which they appear in the checkout.

Identification Parameters

In this section, you have access to information about the Facebook Pixel ID, Google Ads Conversion ID, and Google Ads Conversion Label.

This information will be available provided it has been previously configured and customized on the Checkout tab, within the Offer Settings.

The fields are:

  • Facebook Pixel ID: the unique identifier of the Meta (Facebook) Pixel - the Meta (Facebook) Pixel ID, used to monitor user behavior and link Guru's checkout to your Facebook ad account;

  • Google Ads Conversion ID: a number that identifies your advertiser account or the set of conversion actions within Google Ads;

  • Google Ads Conversion Label: unique for each specific conversion action you created in Google Ads (such as "Purchase Completed" or "Checkout Initiated") - these are Google Ads terms to identify and categorize specific actions a user performs (such as a purchase or a registration).

The technical configuration of these identifiers is essential to establish conversion attribution and data synchronization between the checkout and advertising platforms.

You can define the activation and configuration of the pixel at three hierarchical levels globally, by product, or by offer.

More Resources