Integration

Implementaê

Implementaê is an automation platform that optimizes communication between companies and customers, connecting your Digital Manager Guru account to ActiveCampaign, bringing your entire sales and subscription operation into your email marketing with a single connection, without configuring product by product.

The platform synchronizes orders, revenue, catalog, and the subscription lifecycle using ActiveCampaign's Deep Data, allowing you to create smart conversion, recovery, and retention automations.

The integration between Guru and Implementaê helps you to:

  • Send complete data of sales made in Guru to ActiveCampaign – orders, revenue, and each customer's history;

  • Automatically synchronize your entire product and offer catalog, without manual configuration;

  • Track the subscription lifecycle – trial, active, default, and cancellation – to trigger conversion, billing recovery, and win-back automations;

  • Recover abandoned carts and checkouts with automatic campaigns; and

  • Create automations and communication campaigns based on actual purchase and subscription events.

Guru's integration with Implementaê is done via webhooks. If you have reached the available webhook limit, simply upgrade your plan to the Plus 2 or Plus 3 category.

To activate the integration with Implementaê, you must perform the following 4 steps.


On this page:

  • Step 1: Obtain API Token

  • Step 2: Obtain API Key

  • Step 3: Activate Integration in Implementaê and obtain Webhook URL

  • Step 4: Configure Webhook

  • Implementaê Communication Channels


Before starting, you need to:

  • Have an active ActiveCampaign account.

  • Have an active Implementaê account with ActiveCampaign already connected.

  • Have available webhook limit for use in your Guru account.

  • Be an administrator user in Guru or have permissions to execute the following steps.

Step 1: Obtain API Token

In this step, you will obtain the API Token (user token) in Guru to provide in Implementaê.

Steps:

1 - Access the Guru admin with your username and password.

2 - In the top right menu, click on My Profile.

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3 - Click on the API Tokens. tab.

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4 - Under API Tokens, click on Add.

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5 - Enter the name of the API Token.

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6 - Click on Send.

7 - Next, copy and store the API Token.

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Step 2: Obtain API Key

In this step, you will obtain the API Key (account token) in Guru to provide in Implementaê.

Steps:

1 - Access the Guru admin with your username and password.

2 - In the top right menu, click on My Account.

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3 - Click on the Detail tab.

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4 - Under API, copy and store the API Token.

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Step 3: Activate Integration in Implementaê and obtain Webhook URL

In this step, you will activate the integration in Implementaê with the credentials obtained in Guru. After activating them, the webhook URL will be generated, which must be used to configure the webhook in Guru.

Check the Implementaê documentation and access the details of setting up the platform's integration with Guru.

Steps:

1 - Access your Implementaê environment with your username and password.

2 - In the side menu, click on Integrations.

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3 - Under Integrations, select Digital Manager Guru.

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4 - Under Digital Manager Guru, enter:

  1. User Token: API token obtained in your profile in Guru - obtained in step 1, item 7;

  2. Account Token: API key obtained in your profile in Guru - obtained in step 2, item 4;

  3. Display name (optional): if desired, enter the display name for your integration.

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5 - Click on Validate and continue.

6 - Copy and store the Webhook URL.

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After configuring the Webhook in Guru, return to your Implementaê environment and click on Already configured, validate now to complete the Webhook validation.


Step 4: Configure Webhook

In this step, you must access your Guru account (Settings » Webhooks) and configure an e-ticket, sale, or subscription webhook to send notifications to BotConversa.

When creating the Webhook, remember to:

  1. Select: if the webhook is for subscriptions, select the subscription status; if the webhook is for e-tickets, select the e-ticket status; if the webhook is for sales, select the sales status;

  2. Name: enter the name of your Webhook;

  3. URL: enter the Webhook URL, obtained in step 1 - item 7;

  4. Simultaneous sends: select simultaneous sends;

  5. Status: select all desired sales statuses; subscription statuses or e-ticket statuses;

  6. Filter by: check filter by all, Marketplaces or Products (1);

  7. Toggle the Active button to the on position.

(1) By choosing to filter by "all" or "marketplaces", any new product created will automatically be associated with the webhook.
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Check the complete step by step guide:

How to configure a subscriptions, e-tickets or sales webhook.

Done! From this moment on, each updated sale that meets the criteria defined in the configured webhook will be sent to Implementaê.


Implementaê Communication Channels

Implementaê offers support for issues related to customer service automation, creation of conversation flows (chatbots), use of artificial intelligence, integrations, and platform configurations.

If you need technical or operational assistance directly from the platform, use the official channels below:

  • Help Center and Resources: access the help center to check articles, guides, frequently asked questions, and instructions on setup, platform feature usage, and integrations;

  • Email Support: for other questions, requests, or technical support that cannot be resolved through the Help Center, send a message to suporte@implementae.com; or

  • Platform support: access your Implementaê account and open a ticket for assistance from the support team.

Tip: For questions exclusively related to settings in the Guru panel or checkout operation, please contact our support team.


More Resources