Active Campaign: how to connect the form to the Capture P.P.C.T.

In this article you will learn how to connect the Active Campaign form to the Forms P.P.C.T., to track lead conversions in Guru.

To connect, you must access the Forms P.P.C.T. and obtain the action URL, then configure the email parameter in the URL and then insert it into the form redirect.

We recommend testing the form to verify that the lead's data reaches Guru.

On this page:

Step 1: Obtain Destination URL
Step 2: Build the Redirect URL
Step 3: Configure redirection in the Active Campaign form
Step 4: Test the form

Before you begin, you need to:

Have a Forms P.P.C.T. created.
Have access to an Active Campaign environment.
Be an administrator user or have permission to perform the following actions.

Step 1: Obtain Destination URL

In this step, you must obtain the action URL from the Forms P.P.C.T. which you will use as the base to build the Active Campaign form redirect URL.

Steps:

1 - Access the Guru admin with your username and password.

2 - In the side menu, go to P.P.C.T., and then click Captures.

3 - Select the P.P.C.T. you want to Connect.

4 - Under Detail, click to copy the Form Code

5 - Paste the Form Code into a Text Editor of your choice (e.g., Notepad).

6 - Copy the Value of the action, which is inside quotes.

Step 2: Build the Redirect URL

In this step you will build the Active Campaign form redirect URL, adding the email parameter to be sent to the Forms P.P.C.T..

Steps:

1 - Access your Active Campaign environment with your username and password.

2 - In the left side menu, go to Contacts, then click Fields and copy the Value of the Email.

3 - Open a Text Editor of your choice (e.g., Notepad) and paste the URL copied from step 1 item 6.

4 - Next, in the text editor, insert a “?” at the end of the URL, enter email and insert “=”, then paste the Email Value copied from step 2 item 2.