Guru's trackings and Neural A/B Test allow you to track your sales journey and optimize your campaign conversions based on data.
With Point-to-Point Conversion Tracking (or P.P.C.T.), an exclusive Guru feature, you can monitor every stage of the customer journey – from lead capture to sale – including traffic costs. Through tracked links and UTM parameters, you can identify the source of each conversion, track metrics and key performance indicators by traffic source and ad, and accurately calculate your campaign ROI.
The Neural A/B Test complements this analysis with real-time optimization. Instead of splitting traffic equally across your pages, it identifies which pages have higher conversion rates and progressively directs more visitors to them, increasing conversions without requiring you to monitor numbers manually.
You can use trackings to identify traffic sources, monitor costs, and measure campaign ROI, while applying Neural A/B Test to stages with different page variations, such as capture pages or checkouts. This allows you to analyze campaign performance and leverage that data to optimize the stages that directly impact your conversions.
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