At Guru, Tracking Groups allow you to organize and link R.P.P.C.s (Point-to-Point Conversion Tracking) by context, such as campaigns or products. This feature is useful because it facilitates access to related trackings and organizing your trackings into groups makes data analysis and optimization of your marketing campaigns easier.
Tracking Groups can include any type of R.P.P.C.s:
-
Sales: monitors sales conversions from different traffic sources;
-
Checkout: optimizes the checkout process to increase conversions;
-
Leads: tracks lead capture on capture pages or landing pages;
-
Captures: uses tracked forms to capture leads and store them in Guru.
You can create tracking groups or locate existing groups , in addition to obtaining information specific to each group.
it is possible to use UTMs in tracking links to segment results by campaigns, ads, and other parameters.
Related Topics