At Guru, you'll find all the tools to register, track, and understand where the leads coming to your business originate, monitoring lead conversion over time from each traffic source(1) and ads.
Based on tracking, you discover the exact ROI of acquisition, identify direct conversions(2) and indirect(3), know how long it takes for a lead to convert, and track results in detail through the conversion funnel.
You will be able to create a Lead R.P.P.C., find existing registrations, export complete lists for analysis or external campaigns, and consult information detailed for each lead, such as contact data, creation date, status and R.P.P.C. records – which show exactly which page, campaign, or link generated that lead.
This feature is useful for precisely monitoring each opportunity, facilitating the work of marketing and sales teams. This way, you identify the most effective strategies, segment your actions, and maintain an organized history of all captured contacts.
(1) Create a tracked link for each traffic source used on the entry page.
(2) Conversion on the thank you page.
(3) Conversion in other campaigns after acquisition.
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