Trackings and AB Tests
Trackings and AB Tests
Breadcrumbs

Trackings

With Tracking, you monitor every step of the sale, from the first contact to conversion. This detailed analysis allows you to optimize your campaigns, make more assertive decisions, and increase your business's profitability.

At Guru, the main trackings are:

  • Capture Tracking: uses a tracked form to capture leads and store them in Guru. This type of tracking allows you to monitor daily conversions from the capture form, view integrated autoresponders, and the list of captured leads;

  • Checkout Tracking: allows you to monitor and analyze the performance of the checkout process;

  • Traffic Cost Tracking: allows you to record daily costs with traffic campaigns and automatically calculate ROI;

  • Lead Tracking: allows you to monitor lead conversion over time for each traffic source and ad. With this tracking, it's possible to discover the exact ROI of acquisition, identify direct and indirect conversions, and track results through the conversion funnel;

  • Sales Tracking: allows you to monitor campaign conversion for each traffic source and ad. This type of tracking helps identify sales generated by the campaign, obtain daily statistics on clicks, checkouts, generated and confirmed sales, and discover the exact ROI of the campaign.

In addition, you can use tracking groups to link, organize, and manage trackings by campaign and/or product, and to use trackings, it is necessary to create RPPC links and publish them on traffic sources or your own structure.

Trackings work through tracked links, and these links contain parameters that allow Guru to identify the origin of traffic, the performance of each marketing channel, and other information. In Guru, UTM parameters are utm_source, utm_medium, utm_campaign, utm_content, and utm_term, src (source), and sck (checkout source).

You can configure UTMs with trackings in Guru.

Trackings are essential for anyone who wants to monitor the performance of their marketing campaigns and optimize their results. In Guru, you can use them to capture important information about campaigns, enabling a detailed analysis of their performance.