How to Publish Tracked URL in Traffic Sources

Setting up Facebook ads is done in 2 steps

First, you will need to place Guru's links in your ad. (Step 1)
Second, you will need to configure the UTMs (Step 2)

Step 1

Depending on the type of ad you will use, follow the instructions below:

1 - Image or video ad

Check out the complete tutorial below the video.

Access Facebook's ad manager.

1.1.1) Create an ad.

1.1.2) Enter WEBSITE URL = DISCLOSURE URL⁽¹⁾.

(1) If you are using a Cloaker, publish the Disclosure URL in the Cloaker instead of the ad.

1.2 – Carousel Ad

Access Facebook's ad manager.
1.2.1) Create an ad.

1.2.2) Choose the Carousel Format

1.2.3) Enter DESTINATION URL = PRODUCT Sales Page⁽¹⁾ and WEBSITE URL = DISCLOSURE URL⁽²⁾.

(1) Enter the Destination URL for each of the images in your Carousel.

(2) If you are using a Cloaker, publish the Disclosure URL in the Cloaker instead of the ad.

1.3 – Story Ad

1.3.1) Create an ad for Stories.

1.3.2) Click on Add a URL

1.3.3) Enter WEBSITE URL = DISCLOSURE URL⁽¹⁾.

(1) If you are using a Cloaker, publish the Disclosure URL in the Cloaker instead of the ad.

Step 2

2.1) Access the Tracking;

2.2) Click on Create a URL Parameter (optional) and enter values for UTM fields⁽¹⁾ to group results by ad;

(1) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversion using UTM combinations to group the results.

2.3) Inform⁽²⁾:

• Campaign Source;

• Campaign Medium (will arrive at Guru as utm_medium);

• Campaign Name (will arrive at Guru as utm_campaign);

• Campaign Content (will arrive at Guru as utm_content);

(2) Avoid using blank spaces and special characters such as “[“, “#”, “{“, as these can prevent the correlation of imported ad costs with tracking from the Facebook Integration]}.

2.4) Click on Apply.

2.5) Then, save and publish the ad.

2.6) Repeat steps 1 to 2.4 for each ad you want to publish.

Best Practices for ad naming x UTMs that will arrive at Guru along with the tracked link

1 – Access the Google Ads ad manager and when creating a new ad, enter:

1. The destination page address (EX: sales page¹⁾⁾;

2. Fill in the remaining ad information;

3. The tracked URL generated in Guru's P.P.C.T. or A/B Test. You can also use UTM’s⁽²⁾ to better identify the ads;

4. Click Test and wait for success information;

2 – Save and publish the ad.

3 – Repeat steps 1 and 2 for each ad you wish to publish.

(1) The Final URL must be exactly the same as the Destination URL configured in the tracked URL.
(2) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.

To publish tracked ads on Taboola, follow the steps below:

1 - Assemble the ad URL:

1.1) Copy the Disclosure URL⁽¹⁾ generated in Guru;

1.2) Add the following UTM parameters^(a): utm_campaign, utm_medium, utm_term and/or utm_content (at least one field with a unique value for the ad in question). If you prefer, use the Google Campaign URL Builder tool, entering the Disclosure URL⁽¹⁾  in the Website URL field and the other parameters in the following fields^(a):

• Campaign Source (will not be stored in Guru – use to identify the traffic source in your Google Analytics);

• Campaign Medium (will arrive in Guru as utm_medium);

• Campaign Name (will arrive in Guru as utm_campaign);

• Campaign Content (will arrive in Guru as utm_content);

• Campaign Term (will arrive in Guru as utm_term);

(a) Avoid using spaces and special characters such as “[“, “#”, “{“, as these may prevent the correlation of imported ad costs with tracking from the Taboola Integration]}.

1.3) Store the generated URL to use in the ad (in the Campaign URL Builder just click on Copy URL);

2 - Access the Taboola ad manager.

3 - Create or edit a campaign.

4 - Click on Continue.

5 - Add a new item (ad) and enter the URL generated in step 1 containing the UTM parameters and click on +Add.

6 - Repeat steps 1 to 5 for each ad (creative) you wish to publish.

7 - Then, save and publish the campaign.

(1) URL generated by Tracking (Sales or Leads P.P.C.T.) or A/B Test (for Leads or Sales).
(2) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.

1 - Access the Outbrain ad manager.

2 - Enter the Campaign Name.

3 - In the Add Content block, enter:

• TITLE;

• URL = Guru tracked URL⁽¹⁾;

• Images.

4 - Click Add Content.

5 - Repeat steps 2 and 3 for each content you wish to publish.

6 - Enter UTM parameters ^{(2a) )} in the Tracking Code field to group the results, if desired.

7 - We suggest using the following tracking code:

(a) Avoid using spaces and special characters such as “[“, “#”, “{“, as these may prevent the correlation of imported ad costs with tracking from the Outbrain Integration]}.

8 - Replace “campaign_name” with the name of the campaign you created in Outbrain.

9 - Then, save and publish the campaign.

1) Generated by Tracking (Sales or Leads P.P.C.T.) or A/B Test (for Sales or Leads)).
(2) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.

1 - Access your platform's ad manager.

2 - Create an ad.

3 - Enter the DISCLOSURE URL⁽¹⁾

4 - If desired, enter a combination of UTMs ⁽²⁾ in the appropriate field or alongside the Disclosure URL to group the results.

5 - Then, save and publish the ad.

6 - Repeat steps 1 to 4 for each ad you wish to publish.

(1) Generated by Tracking (for Sales or Leads) or A/B Test.
(3) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.

1 - Open your page, article, or menu item in edit mode.

2 - Publish the Disclosure URL ⁽¹⁾ in the desired item.

3 - Optionally, add a combination of UTMs ⁽²⁾ at the end of the Disclosure URL⁽¹⁾ to group conversion results.

4 - Then, save and publish the content.

5 - Repeat steps 1 to 4 for each item in the blog that you wish to track conversions.

(1) Generated by Tracking (for Sales or Leads) or A/B Test.
(2) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.

1 - Open the ebook in edit mode.

2 - Insert the link with the Disclosure URL ⁽¹⁾ in the desired location.

3 - Optionally, add a combination of UTMs ⁽²⁾ at the end of the URL⁽¹⁾ to group conversion results.

4 - Then, save and publish the ebook.

5 - Repeat steps 1 to 4 for each link you wish to track conversions.

(1) Generated by Tracking (for Sales or Leads) or A/B Test.
(2) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.

1 - Open the notepad (or editor of your choice);

2 - Paste the Disclosure URL ⁽¹⁾.

3 - Optionally, add a combination of UTMs ⁽²⁾ at the end of the URL to group conversion results.

4 - Repeat steps 2 and 3 to assemble each link in the relationship sequence.

5 - Save the document.

6 - Access your email tool (chatbot, WhatsApp…) or wherever you will send the messages and publish the link in the respective message.

(1) Generated by Tracking (for Sales or Leads) or A/B Test.
(2) The use of UTMs allows you to use a single Disclosure URL in different ads and differentiate conversions using UTM combinations to group the results.