Reports of the Capture P.P.C.T.

This document describes the fields present in the Forms P.P.C.T. report, which gathers the main information related to captures registered in Guru, allowing analysis of the origin, context, and elements involved in each record.

From this report, it is possible to identify organization data, origin channels, associated products, and URLs used in the capture flow, facilitating the analysis and monitoring of results.

On this page:

• Capture Identification and Grouping

• Origin

• Products

• Capture URLs

Capture Identification and Grouping

In this section, you view the data that helps identify capture tracking and indicates how it is organized in the report.

This information allows you to identify exactly which tracking generated the capture and analyze the results in an organized manner.

Available data includes:

1. Name: the name assigned to the tracking at the time of P.P.C.T. configuration;

2. Group name: the tracking group to which the capture is associated - groups allow you to gather and organize trackings that share the same context, such as campaigns, products, or specific strategies.

In addition to individual link management facilitated by the tracking name, the group name provides a consolidated view of specific structures, making your report analysis more strategic and efficient.

Origin

In the Origin section, you identify the marketplace associated with the capture tracking, which corresponds to the processor linked to the product configured in Guru.

Available data includes:

1. Marketplace name: the name of the payment processor associated with the capture;

2. Marketplace ID: the product identification code in the payment processor linked to the tracking.

This information allows you to validate which payment gateway is associated with the capture funnel, ensuring that leads are directed to the correct conversion flow.

Furthermore, it facilitates the organization and analysis of captures, ensuring technical correspondence between Guru and the payment processor, essential for reconciliations, audits, and validations in external integrations, and contributing to clearer and more secure tracking management.

Products

With the data in this section, you can identify the product linked to the capture tracking. This information is mandatory for correct capture association and must be defined at the time of tracking creation.

Available data includes:

1. Product name: the product selected to associate the tracking with the capture - helps organize and identify trackings, facilitating filtering and analysis of captures in reports with a large volume of data.

With this data, you can quickly identify which disclosure links and landing pages are associated with each sales front or campaign, and also enable the separation of results when there is a need to monitor performance by specific product.

Capture URLs

In this section, you view the URLs configured to monitor the entry of new contacts into the funnel, representing the disclosure points and the final destination of captures registered in the Forms P.P.C.T..

Available data includes:

1. Origin URL: the trackable link generated by Guru for the campaign - this URL should be used in ads, emails, or other disclosure channels, allowing you to identify the origin of the capture;

2. Destination URL: the final address of the page where the visitor is directed after clicking the disclosure link, such as a landing page or capture page with a form.

These URLs allow you to track the complete contact journey and identify which links and pages are generating better results, in addition to facilitating audits, serving as a record of active trackings, and functioning as a basis for more detailed origin analyses, including the use of tracking parameters like UTMs.

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