FAQ - Checkout Tracking

Clear your doubts about checkout tracking from Guru and understand how users progress through the purchase process, allowing you to track from checkout entry to order completion.

From this information, it is possible to analyze the performance of each stage, identify where drop-offs occur, and understand how offers, conditions, and strategies influence conversion, supporting more precise decisions to optimize results.

On this page:

• Checkout tracking concepts and configuration

• Managing checkout trackings

• Performance indicators in checkout tracking

• Practical applications in business

Checkout tracking concepts and configuration

Find key information about how Guru's checkout tracking works, see how it is applied, and how to configure it correctly to start data collection.

- What is Guru's checkout tracking and how to configure it?

The checkout tracking from Guru is a feature that allows you to track and analyze in detail the performance of your purchase completion process. Through it, you can monitor visitor exit flows towards conversion, identify exactly which campaigns and ads are generating more sales, and evaluate the return on investment (ROI) of each of them.

How to create a checkout tracking in Guru?

To create a checkout tracking, you must access the Guru admin and, in the side menu, click on P.P.C.T. Then, click on Checkout. In the upper right corner, click on Add Tracking and configure the tracking with the requested data.

After these steps, the platform automatically generates an exclusive disclosure URL for the tracking. From this moment, you must copy the generated link and insert it into the purchase buttons on your sales pages, so the system can count the accesses and conversions of your checkout.

- Can I use the same checkout tracking on different sales pages?

Yes, the same Checkout P.P.C.T. can be used on different sales pages, as long as all of them direct to the same checkout offer.

In this case, you must create a Checkout P.P.C.T. for your product's offer and apply this same tracking link to the purchase buttons on the desired pages, such as sales pages, articles, or other disclosure channels.

- How to use multiple checkouts with the same tracking?

To test multiple checkouts using a single tracking link, you can use the Neural A/B Checkout Test, created to split (split) traffic between several checkouts or pages.

In this model, Guru generates a single disclosure link and directs visitors to the registered checkout versions, automatically prioritizing those with better performance in the conversion rate.

- Can I use checkout tracking for different products or offers?

IT is not possible to use the same checkout tracking for different offers, as each offer (or variation) has a specific checkout link.

When configuring tracking, it is necessary to define a destination URL, that is, the exact address of the payment page. Since each offer has its own URL, individual tracking is required to ensure correct redirection.

To use the same tracking on different pages, you must apply the checkout P.P.C.T. link to the purchase buttons on the pages where the offer will be promoted, such as sales pages, blogs, or articles.

- How is tracking applied to the checkout?

In Guru, tracking is done through a unique trackable link created by the system, without the need to install codes or scripts on the page.

In practice, the user accesses the checkout through this trackable link, allowing Guru to record behavior from the click to the completion of the purchase.

This happens because, when the customer clicks the purchase button, they pass through Guru's disclosure link (where the click and origin are tracked) and are immediately redirected to the destination URL (your checkout), allowing monitoring of the entire flow until conversion.

Managing checkout tracking

In this section, you will find guidelines on how to consult and manage your checkout tracking, including filters, identification of links, and editing possibilities.

- What filters are available in checkout tracking?

To filter the checkout tracking displayed when performing a query, you can use different filters and group them according to the desired information type.

Tracking identification

When filtering by code, name, or friendly URL, for example, you specifically search for direct identification data – this option is especially useful when you already know which tracking you want to access.

Tracking configuration

Refining the search by tracking group, product, destination URL, and field facilitates the analysis of trackings with similar characteristics.

Control and management

Data such as owner, status, and visibility allow organizing and viewing trackings according to administrative criteria, aiding in the control and maintenance of the P.P.C.T.s database.

- How to identify which checkout is linked to a tracking?

To identify which checkout is linked to a tracking (CHECKOUT P.P.C.T.), you must check the two structural fields that define the redirection of that link:

• destination URL: displays the final address where the visitor will be redirected when clicking on the tracked disclosure link - it is in this field that the exact URL of your checkout is located;

• Product: displays the name of the product selected at the time of tracking creation, which helps identify which offer that link belongs to.

You can consult this information in two ways in Guru:

1. In the details of the tracking: access the side menu, click on P.P.C.T. and then Checkout, then click on the tracking you want to consult. In the Detailsection, the platform will display the Destination URL, product, domain, and other fields configured for that link.

2. Through the Checkout P.P.C.T. Report: if you need to audit or view several links at once, you can export the list of Checkout P.P.C.T.s - in the exported spreadsheet, you will find the column Product (to know which offer the traffic refers to) and the Destination URL column (to check if the disclosed link corresponds to the correct checkout).

- Does Checkout Tracking record all user interactions?

No. The Checkout P.P.C.T. does not record all micro-interactions performed on the page, as it focuses on presenting the main funnel metrics, such as total clicks, total sales, valid sales and conversion rate.

Actions for detailed analysis of user interactions

To track user behavior throughout the checkout process in more depth, Guru provides complementary tracking and event resources.

• Conversion event tagging (Pixel)

  • the conversion event tagging tool (Pixel) allows you to send user interaction data in real time to ad platforms and analytics tools, such as Meta Pixel, Google Ads and Google Tag Manager;

  • with this, it is possible to track important steps of the checkout journey^(*), such as the start of filling, progress and payment attempt, and purchase approval.

(*) In addition to behavioral analysis, these events also help to: optimize paid traffic campaigns; improve ad targeting; reduce cost per action (CPA) and measure funnel results more accurately.

• Cart abandonment

  • if the user fills in the initial checkout data, such as name, email, phone, and document, but does not complete the payment within 15 minutes, the checkout expires and the interaction can be registered as an abandoned sale; and

  • this monitoring helps to identify losses in the purchase process and support sales recovery strategies.

- is it possible to change an already created tracking?

Yes, it is possible to change an already created checkout tracking, as long as it has not received any clicks. In this case, you can edit information such as name, product, destination URL, field, and origin.

To make this change, in the Guru admin, access the side menu, click on P.P.C.T. and then Checkouts. In the listing presented, select the tracking you want to update, make the desired changes, and save the page.

What to do if the tracking has already received clicks?

If the P.P.C.T. is already in use in your campaigns and needs adjustments, the recommendation is to duplicate the tracking and edit the new version.

To do this, you must:

1. use the function Duplicate in the current tracking - the system will create an exact copy of the settings, and you will only need to give it a new name; and

2. make the changes necessary in the new copy - this will generate a new exclusive disclosure URL to be used.

Performance indicators in checkout tracking

Learn about the main indicators and data available in the Checkout P.P.C.T., focusing on reading metrics and analyzing the performance of the purchase process.

- What metrics are available in checkout tracking?

In the Checkout P.P.C.T., you can track different metrics and information organized by sections within the report.

1. The statistics present a consolidated view of checkout performance, allowing evaluation of access volume, conversions, and purchase process efficiency:

2. The sales display detailed data for each transaction, facilitating individual analysis of orders and their attributes:

3. The leads show the contacts captured during checkout, allowing to identify opportunities generated even without conversion:

4. The daily clicks show the distribution of accesses over time, facilitating volume analysis by period:

- Does tracking work in all checkout stages?

Yes, the Checkout P.P.C.T. is designed to monitor the main stages within the payment funnel.

For this, the tracking follows the sales flow from the moment the customer clicks on the link (usually, the buy button) until the order is finalized, recording fundamental metrics such as total clicks (page accesses), total sales, valid sales and the conversion rate of the checkout.

- How does attribution work in checkout tracking?

The checkout tracking in Guru uses the last-click attribution model. This means that the sale is always attributed to the last tracking link accessed before the purchase is finalized.

To understand how attribution happens in checkout, it is important to consider how access, navigation, and conversion are recorded throughout the journey, through analysis such as:

How is checkout entry recorded?
A new checkout entry is recorded whenever the payment page is loaded via this link, being counted as a click in the P.P.C.T.

How is tracking maintained during purchase?
The tracking parameters, such as UTMs, remain associated with the access throughout the checkout process, ensuring the association between the click and the conversion.

What happens during navigation?
During the checkout process, behavior can evolve in different ways, such as starting to fill in, advancing through payment stages, or exiting without completion.

If the filling is started, but the purchase is not finalized within the checkout period, the interaction can be registered as abandonment.

Practical applications in business

See ways to use checkout tracking data to support strategic decisions, optimize offers, and improve conversion results.

- How to use checkout tracking to improve offers?

The Checkout P.P.C.T. from Guru allows identifying which offers perform best at the time of purchase, based on real conversion and behavior data.

From this information, you can:

• Scale what works: focus investment on offers with higher conversion rates and valid sales volume;

• Fix conversion bottlenecks: high traffic with low approval rates indicates a need for adjustments in the offer or checkout;

• Explore revenue growth opportunities: use high-performing offers as a baseline to create order bumps and upsells;

• Adjust payment conditions: discrepancies between attempts and approved sales may indicate friction in installments or payment methods.

- How to integrate checkout tracking with the overall strategy?

The checkout tracking should be analyzed as part of the complete funnel, connecting traffic acquisition, purchase behavior, and final result.

In practice, this allows:

• Relate origin and conversion: for this, you can use P.P.C.T. links and utm parameters to identify which campaigns, channels, and actions generate sales, allowing you to analyze traffic performance beyond the volume of accesses;

• Identify bottlenecks in the purchase process: analyze indicators such as clicks, sales, payment status and abandonment to understand at which stages conversion losses occur - these data help identify frictions in the checkout, offer problems, or difficulties related to payment methods, which can be addressed with the strategic use of integrations for sales recovery, for example;

• Adjust offers and commercial conditions: use real data from checkout conversion to validate price, proposal, and payment methods, identifying which conditions generate better performance - the creation of separate offers and the use of A/B Tests also allow comparing commercial strategies with more precision;

• Prioritize investments based on return: direct efforts to offers and strategies with better performance in checkout by analyzing indicators such as ROI, cost per sale, net total, and performance by origin to identify which campaigns, channels, and offers generate greater profitability - these analyses help identify which campaigns, channels, and offers generate greater profitability, supporting investment decisions and optimizations in tracking integrations , for example.

By integrating these analyses with data from leads, sales and cost per traffic, you gain a complete view of the journey and make more strategic decisions, based on real performance.

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