Checkout tracking dashboards are a tool that allows you to monitor and analyze the performance of the checkout process, gathering important information about customer behavior during checkout.
In this panel, you have statistics for indicators such as total clicks, total sales, total valid sales, and the conversion rate of these sales, as well as automatically generated performance graphs and metrics as campaigns are registered on the platform or change status.
How to access
You access your tracked campaign metrics through the menu Dashboards, “Checkout P.P.C.T.” option in the selector at the top left corner of the displayed page.
The panel information is always available(1) from the moment you register the first tracked and completed sale. When accessing the dashboard, you will see, by default, the results of the last 28 days (4 exact weeks). If you wish, you can apply the filter to view a smaller subset of campaigns linked to the tracking user.
Tip: use the insights obtained from P.P.C.T. Checkout to make strategic decisions for your business.