You can track leads coming from WebinarJam/EverWebinar in Guru through a Zapier automation to monitor the conversion rate of your webinars.
Through this tracking, you can follow the interaction history of leads and, if desired, pass the captured data to your email tool.
a complete Zapier automation (zap) (steps 2 and 3) is required for each existing webinar in WebinarJam/EverWebinar
Step-by-Step to Track Leads from WebinarJam/EverWebinar
1 - Configure Tracking
1 – Identify your sales structure from one of the models.
2 - Configure the tracking according to the selected structure.
(consult: Rastreamentos de Vendas )
2 - Create Zap
1 - Access the account on Zapier with your username and password.
2 - Click on Make a Zap.
3 - In Choose a Trigger App, enter and select WebinarJam.
4 - In Select [App] Trigger, select the option New Registration.
5 - Click on Save + Continue.
6 - Next, enter the API Key of WebinarJam (consult: https://help.genesisdigital.co/)
7 - Click on Yes, Continue.
8 - Select the desired webinar .
9 - Click on Continue.
10 - Perform a test and check if it was successful.
3 - Configure Lead Sending to Guru
1 - Configure the sending of leads via webhook to Digital Manager Guru.
(consult: https://blog.digitalmanager.guru/enviar-leads-rppc-de-captura-via-zapier/ )
Done!
FROM this moment, leads registered in Webinar. Jam/Ever. Webinar will be sent to Guru via Zapier. Track conversion in:
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RPPC > Sales: the lead capture conversion funnel.
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RPPC > Captures: leads received by the form via Zapier.
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Registrations > Leads: the registration and activity history of the lead.