Integration
Integration
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Taboola

Taboola is a global native advertising platform focused on content recommendation, connecting advertisers with audiences on major portals and digital media around the world.

Through ads integrated into the user experience, the platform allows you to promote products and services, reaching qualified audiences with high engagement potential. In addition, it offers advanced campaign segmentation, distribution, and optimization features, focused on performance and scale.

The integration between Guru and Taboola helps you to:

  • Import ad costs;

  • Track the real-time ROI of your campaigns (1).

(1) Roi calculation is subject to the use of tracking parameters (R.P.P.C.) in ads, landing pages, and purchase buttons. Check the information about tracking P.P.C.T..

To manage your accounts and ads, you must complete settings on both Guru and Taboola's side.

Integration and Configuration

To activate the integration, you need to connect your Taboola account in Guru and then connect an ad account with Guru.

You activate the Taboola integration in the section Settings » Integrations » Advertisers » Taboola.

Once the integration is active and configured, Guru periodically imports costs from connected ad accounts and correlates them with existing R.P.P.C.s when possible. If there is a correlation, it updates the ROI for the campaign in question (Sale or Lead R.P.P.C.).

Taboola Communication Channels

Taboola offers support to advertisers through official channels, with service varying according to account type and investment.

If you need technical or operational assistance directly from the processor, use the official channels below:

  • Help Center: access the Taboola Help Center - contains articles, guides, and guidelines on campaigns and integrations;

  • Contact Form: possibility to contact Taboola through the official website; and

  • In-platform support: available within the advertiser dashboard (after login) - allowing you to open tickets directly with the support team.

Tip: For questions related exclusively to settings in Guru's dashboard or checkout operation, please contact our support team.