Integration

Activate Taboola Integration

By integrating your account with Taboola, you will be able to automatically import campaign costs and manage your entire business through our platform.

To activate the integration, you must contact Taboola to obtain the required credentials to connect your user account in the Guru admin.


On this page:

  • Step 1: Request API access release

  • Step 2: Connect user account

  • Step 3: Connect ad accounts

  • What to do next


Before you begin, you need to:

  • Have an active Taboola account.

  • Be an administrator user or have permission to perform the following actions.

Step 1: Request API access release

In this step, you will need to contact Taboola to request API access release.

Steps:

1 - Contact your account manager at Taboola.

2 - Request API access release explaining that you are a Digital Manager Guru client and that this platform will query your ad reports via API daily.

3 - Request the “Client Id” and “Client Secret” values to enter in Guru.

To proceed with the integration in Guru, you must wait for Taboola's response providing the credentials.


Step 2: Connect user account

In this step, you will connect Taboola to Guru.

Steps:

1 - Access the Guru admin with your username and password.

2 - In the side menu, go to Settings > Integrations > Publishers > Taboola.

menu-integrations-advertisers-taboola.png

3 - Click on the User Accounts tab.

user-accounts-tab.png

4 - Next, click on Add Account.

ads-add-account.png

5 - Enter:

  1. Email: enter the user's email;

  2. API Client ID: enter the API client ID - obtained from step 1, item 3;

  3. API Client Secret: enter the API Client Secret - obtained from step 1, item 3.

taboola-adicionar-conta-de-usuario.png

6 - Click on Send.

Repeat this step for each user account you want to connect.


Step 3: Connect Ads Accounts

In this step, you will connect your ad accounts to Guru.

Steps:

1 - Access the Guru admin with your username and password.

2 - In the side menu, go to Settings > Integrations > Publishers > Taboola.

menu-integrations-advertisers-taboola.png

3 - Click on the Ads Accounts tab.

ads-accounts-tab.png

4 - Next, click on Add Account.

ads-add-account.png

5 - Enter:

  1. User: select the user account you want to associate;

  2. Ad Accounts: select the ad account that corresponds to the user.

add-ads-account.jpg

6 - Click on Send.

Repeat this step for each ad account you wish to connect.

you must have at least one connected ad account in order for the ad costs import to be performed.

If the account is an administrator account, you will need to bring the child accounts into Guru, so you need to connect users of the ad account.

Daily costs for each connected ad account will be imported as follows:

  • Every 4 hours(1)  current day costs;

  • Once overnight(2) the costs for each ad in the last 7 days.

If a match occurs between the tracking and the ad, daily costs will be assigned to the respective tracking and the ROI will be updated automatically.


What to do next

Once the Taboola integration is active, you can create trackings to monitor ads in real time.

To calculate ROI automatically, the use of tracked links in ads is required (no prettylinks and no shorteners).

See information about Tracking R.P.P.C..

This configuration is optional.


More Resources