LinkedIn is the professional platform that allows individuals and companies to efficiently promote their skills, experiences, and opportunities in the digital environment, especially for running B2B-focused campaigns and ads.
Through it, it is possible to manage, create and optimize marketing and recruitment campaigns, and monitor progress in the job market in real time, whether seeking a new job, expanding contact networks, strengthening personal brand or attracting talent and new business.
The integration between Guru and LinkedIn helps you to:
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Import ad costs;
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Track the real-time ROI of your campaigns (1).
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Mark LinkedIn conversion events (2).
(1) ROI calculation is conditioned on the use of tracking (R.P.P.C.) in ads, landing pages, and purchase buttons. Consult information about Tracking P.P.C.T..
(2) Conversion event tagging is only available for sales and subscriptions made through Guru Checkout.
To manage your accounts and ads, you must perform configurations on the Guru side and the LinkedIn side.
Integration and Configuration
To activate the integration, you need to connect your LinkedIn account to Guru and then connect an ad account with Guru.
You activate the integration with LinkedIn in the section Settings » Integrations » Advertisers » LinkedIn.
Once the integration is active and configured, Guru periodically imports the costs of connected ad accounts and correlates them with existing R.P.P.C.s, when possible. If there is a correlation, it updates the ROI of the campaign in question (Sales or Lead R.P.P.C.).
LinkedIn Communication Channels
LinkedIn concentrates its technical and operational support within the Help Center and Ad Manager.
If you need technical or operational assistance directly from the processor, use the official channels below:
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LinkedIn Help Center (recommended): access linkedin.com/help/linkedin - to search for solutions and open support tickets directly with the LinkedIn team;
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Campaign Manager Support: within your ad account (campaign manager), click the "?" (Help) icon at the top of the page - depending on your account, the Live Chat option will appear as the fastest way to contact;
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Developer Documentation: developer.linkedin.com - this is the official channel for integrating marketing APIs, setting up the Insight Tag in an advanced way, or dealing with CRM integrations; and
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Page Support: if the problem is related to your company page (and not ads), contact should be made via a specific form within the Help Center for Page Administrators.
Tip: For questions exclusively related to the settings in the Guru panel or the checkout's operation, please contact our support team.