The Meta Ads is an ad platform for online advertising, allowing you to create, customize, and personalize these campaigns. Through it, you can manage your ads and monitor your campaigns in real-time.
The integration between Guru and Meta Ads helps you to:
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Import ad costs;
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Monitor the real-time ROI of your campaigns(1);
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Mark conversion events on the Facebook pixel via API(2).
To manage your accounts and ads, you must perform configurations on the Guru side and the Meta Ads side.
Dynamic UTMs in Meta Ads are not recommended, because sometimes the campaign or ad set name may contain special characters, making it impossible to associate with an R.P.P.C. in Guru.
(1) The ROI calculation is conditioned on the use of tracking (R.P.P.C.) in ads, landing pages, and purchase buttons. Consult information about Tracking P.P.C.T..
(2) Conversion event tracking via API is only available for sales and subscriptions made through Guru Checkout.
Integration and Configuration
To activate the integration, you need to connect your Meta Ads account to Guru and then connect an ad account with Guru.
You activate the integration with Meta Ads in the section Settings » Integrations » Advertisers » Meta Ads.
Once the integration is active and configured, Guru periodically imports the costs of connected ad accounts and correlates them with existing R.P.P.C.s, when possible. If there is a correlation, it updates the ROI of the campaign in question (Sales or Lead R.P.P.C.).
Additionally, it sends the respective conversion event to the Meta Ads pixel via API upon Checkout completion and subscription renewals.
Meta Ads Communication Channels
The Meta Ads has a support ecosystem focused on Business Suite and Ads Manager.
If you need technical or operational assistance directly from the processor, use the official channels below:
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Meta Business Help Center (recommended): access facebook.com/business/help - central portal to find solutions and contact direct support;
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Chat Support (support for businesses): within the Help Center, click the button Get Started or Contact Us at facebook.com/business/help/support - fastest channel to speak with an agent in real-time (available for active ad accounts);
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Events Manager: for technical issues with the Pixel or Conversions API, access the Events Manager within your Business Manager - the help icon in the bottom left corner offers automatic diagnostics; and
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Meta for Developers: developers.facebook.com - for advanced API configurations, domain verification, and technical integration documentation.
Tip: For questions related exclusively to the configurations in the Guru panel or the checkout's operation, contact our support team.