Integration
Integration
Breadcrumbs

Google Ads

The Google Ads is an ad platform for Google's online advertising, where it's possible to efficiently promote products and services on the internet. Through it, you can manage your ads and monitor your campaigns in real-time.

The integration between Guru and Google Ads helps you to:

  • Import ad costs;

  • Monitor the real-time ROI of your campaigns (1).

(1) Roi calculation is conditioned on the use of tracking (R.P.P.C.) in ads, landing pages, and purchase buttons. Consult information about R.P.P.C. tracking

To manage your accounts and ads, you must perform configurations on both the Guru side and the Google Ads side.

Integration and Configuration

To activate the integration, you need to connect your Google Ads account to Guru and then connect an ad account with Guru.

You activate the integration with Google Ads in the Settings » Integrations » Advertisers » Google Ads.section.

Once the integration is active and configured, Guru periodically imports the costs of the connected ad accounts and correlates them with existing R.P.P.C.s, when possible. If there is a correlation, it updates the ROI of the campaign in question (Sales or Lead R.P.P.C.).

The Google Ads offers support for billing issues, account suspension, conversion tag problems, and performance optimization.

If you need technical or operational assistance directly from the processor, use the official channels below:

  • Google Ads Help (recommended): access support.google.com/google-ads - to open tickets via email or real-time chat (available during business hours);

  • Internal Support in the Panel: within your Google Ads account, click the question mark icon (?) Help in the top menu - select Contact Us to describe your problem and be directed to the fastest service channel; and

  • Google Ads API / Technical Docs: for developers who need to configure the Google Ads API or advanced scripts, the reference portal is developers.google.com/google-ads.

Tip: For questions related exclusively to configurations in the Guru panel or the checkout functionality, please contact our support team.