The Outbrain is a native advertising platform focused on content recommendation, allowing advertisers to promote their products and services on major portals.
Through native ads integrated into the user experience, the platform makes it possible to reach qualified audiences with high engagement potential, in addition to offering advanced targeting and campaign optimization features.
The integration between Guru and Outbrain helps you to:
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Import ad costs;
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Track real-time ROI of your campaigns(1).
(1) The ROI calculation is conditioned on the use of tracking (R.P.P.C.) in ads, landing pages, and purchase buttons. Consult information about R.P.P.C. tracking.
To manage your accounts and ads, you must perform configurations on the Guru side and the Outbrain side.
Integration and Configuration
To activate the integration, you need to connect your Outbrain account in Guru and then connect an ad account with Guru.
You activate the integration with Outbrain in the section Settings » Integrations » Advertisers » Outbrain.
Once the integration is active and configured, Guru periodically imports the costs of connected ad accounts and correlates them with existing R.P.P.C.s, when possible. If there is a correlation, it updates the ROI of the campaign in question (Sales or Lead R.P.P.C.).
Outbrain Communication Channels
The Outbrain provides support for questions related to campaign creation and optimization, account management, billing, and general platform usage.
If you need technical or operational assistance directly from the processor, use the official channels below:
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Email support: contact us by email support@Outbrain.com - indicated for general questions, technical requests, more detailed dealings, or those requiring a record of the request;
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Help Center: available on the outbrain platform, gathers articles and guides on configuration, best practices, and troubleshooting; and
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Account manager: depending on the investment volume, you can count on a dedicated manager for strategic and operational support.
Tip: For questions related exclusively to the configurations in the Guru panel or the checkout's operation, contact our support team.