Integration
Integration
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TikTok

TikTok is the platform that has a set of tools and resources developed specifically for businesses and agencies that want to use TikTok for their marketing and advertising strategies.

Through TikTok Business, it is possible to manage, create and optimize marketing and advertising campaigns, and monitor the progress of your initiatives in real time, whether strengthening your brand, boosting sales, generating leads or engaging your target audience on the platform.

The integration between Guru and TikTok helps you to:

  • Import ad costs;

  • Monitor the real-time ROI of your campaigns (1).

(1) The ROI calculation is conditioned on the use of tracking (R.P.P.C.) in ads, landing pages and purchase buttons. Consult information about R.P.P.C. tracking

To manage your accounts and ads, you must perform configurations on the Guru side and on the TikTok side.

Integration and Configuration

To activate the integration, you need to connect your TikTok account to Guru and then connect an ad account to Guru.

You activate the integration with TikTok in the section Settings » Integrations » Advertisers » TikTok.

Once the integration is active and configured, Guru periodically imports the costs of connected ad accounts and correlates them with existing R.P.P.C.s, when possible. If there is a correlation, it updates the ROI of the campaign in question (Sales or Lead R.P.P.C.).

TikTok Communication Channels

TikTok offers segmented support for advertisers, creators and common users. For questions related to ad campaigns, billing or problems with the Business account, use the channels below:

If you need technical or operational assistance directly from the processor, use the official channels below:

  • TikTok Business Help Center (recommended): access ads.tiktok.com/help - for opening technical support tickets about ads, pixels and creative rejections, and when opening a support ticket for ads, always have your Advertiser ID (Advertiser ID) at hand to speed up the identification of your account by the technical team;

  • Support via Ads Manager: within your TikTok Ads Manager panel, click on the question mark icon (?) in the upper right corner and select Customer Support for live chat or opening tickets; and

  • Developer Documentation: developers.tiktok.com - to configure the Events API, SDKs and advanced technical integrations.

Tip: For questions related exclusively to the settings in the Guru panel or the checkout functionality, please contact our support team.