Integration
Integration
Breadcrumbs

X

The X is a social media platform that allows people and businesses to share content, interact with their audience, and promote products and services through advertising campaigns.

With X Ads, it is possible to create, manage, and optimize campaigns, reach specific audiences, monitor ad performance, and measure conversions to make more strategic decisions.

The integration between Guru and X helps you to:

  • Import ad costs;

  • Monitor the real-time ROI of your campaigns.

(1) Roi calculation is conditioned on the use of tracking (R.P.P.C.) in ads, landing pages, and purchase buttons. Consult information about R.P.P.C. tracking

To manage your accounts and ads, you must perform configurations on the Guru side and the X side.

Integration and Configuration

To activate the integration, you need to connect your X account to Guru and then connect an ad account to Guru.

You activate the integration with X in the section Settings » Integrations » Advertisers » X.

Once the integration is active and configured, Guru periodically imports the costs of connected ad accounts and correlates them with existing R.P.P.C.s, when possible. If there is a correlation, it updates the ROI of the campaign in question (Sales or Lead R.P.P.C.).

X Communication Channels

The X centralizes its technical and operational support within the Help Center and Ad Manager.

If you need technical or operational assistance directly from the processor, use the official channels below:

  • X Help Center (recommended): access https://business.x.com/en/help - to search for articles, resolve doubts, and obtain information about campaigns, ads, and platform features;

  • X Ads Manager Support: within your ad account (campaign manager), click on the icon "?" (Help) at the top of the page - depending on your account, the option for Live Chat will appear as the fastest way to contact;

  • Developer Documentation: access docs.x.com/overview - this is the official channel to consult the official documentation for X APIs, marketing integrations, Conversion API, and other development-oriented resources.

Tip: For questions related exclusively to the settings in the Guru panel or the checkout's operation, please contact our support team.