Mailchimp is an all-in-one marketing platform. Through it, you can create sales funnels, send email marketing, build websites, and manage your affiliates.
The integration between Guru and Mailchimp helps you to:
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Segment your contacts according to sales status;
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Store buyer and sale data.
Based on an active status mapping, Guru will automatically send the contact's name and email address from each sale to Mailchimp. If you want to send additional contact or sale data, you will need to set up custom field mapping.
To track data for Mailchimp, you must configure settings on both the Guru side and the Mailchimp. side.
Integration and Configuration
To enable the integration, you need to generate credentials in Mailchimp, enter them in Guru, and then configure the sale status mappings and field mappings for sending custom data (optional).
You enable the Mailchimp integration in the section Settings » Integrations » Autoresponders » Mailchimp.
Once the integration is active and configured on both sides, Guru sends the buyer data with an associated tag, according to the sale status; and custom data defined in the field mapping.
Mailchimp Communication Channels
Mailchimp is an integrated marketing and CRM platform that uses artificial intelligence to help businesses manage audiences, automate emails, and create multichannel campaigns (SMS, social media, and ads).
If you need technical or operational assistance directly from the platform, use the official channels below:
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Mailchimp Assistant (Chatbot): available for all plans (including free) via the help icon on the dashboard - the virtual assistant uses AI to suggest articles and resolve questions;
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Technical Support via Chat and Email (24/7): available for Essentials, Standard, and Premium plans - new free plan users have access to email support only for the first 30 days after account creation;
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Help Center and Resources: explore the Mailchimp Help Center for video tutorials and step-by-step guides; and
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Developer Support (API): for technical questions about integrations and API, check the specific documentation for developers.
Tip: For questions related exclusively to settings in the Guru panel or checkout operation, contact our support team.