Integration
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Activate Outbrain Integration

By integrating your account with Outbrain you will be able to automatically import your campaign costs and manage your entire business through our platform.

To activate the integration, you must contact Outbrain and obtain the necessary credentials to connect your user account in the Guru admin.

On this page:

  • Step 1: Request API access release

  • Step 2: Connect user account

  • Step 3: Connect ad accounts

  • What to do next

Before you start, you need to:

  • Have an active Outbrain account.

  • Be an administrator or have permission to perform the following actions.

Step 1: Request API access release

In this step, you must contact Outbrain to request API access release.

Steps:

1 - Fill out the Outbrain form according to your reality.

2 - In the second part, follow Guru's guidelines in the box below on how to answer the indicated questions.

To facilitate contact with Outbrain, the following answer is available for copy:
I do not offer this type of service; in fact, I use a Saa. S called Digital Manager Guru (digitalmanager.guru) which offers an API integration with Outbrain. What I need is for my account to be authorized so that Digital Manager Guru can consult my ad reports.

(*)THE answer is not mandatory for this topic.

3 - Click on Send.

4 - Contact your account manager at Outbrain and request API access release.

Inform your manager that you are a Digital Manager Guru client and that with this platform, API queries of your ad reports will be made daily.

To proceed with the integration in Guru, you must await Outbrain's return with the credentials.

Step 2: Connect user account

In this step, you will connect Outbrain to Guru.

Steps:

1 - Access the guru admin with your username and password.

2 - In the side menu, go to Settings > Integrations > Advertisers > Outbrain.

menu-integrations-advertisers-outbrain.png

3 - Click on the User Accounts tab.

user-accounts-tab.png

4 - Then, click on Add Account.

ads-add-account.png

5 - Enter:

  1. Username: your Outbrain username;

  2. Password: your Outbrain password.

ads-account-add.png

6 - Click on Send.

Repeat this step for each user account you wish to connect.

Step 3: Connect Ad Accounts

In this step, you will connect your ad accounts in Guru.

Steps:

1 - Access the guru admin with your username and password.

2 - In the side menu, go to Settings > Integrations > Advertisers > Outbrain.

menu-integrations-advertisers-outbrain.png

3 - Click on the Ads Accounts tab.

ads-accounts-tab.png

4 - Then, click on Add Account.

ads-add-account.png

5 - Fill in the following information:

  1. User: select the user you wish to associate;

  2. Ad Accounts: select the ad account that corresponds to the user.

adicionar-contas-de-usuario-google-ads.png

6 - Click on Send.

Repeat this step for each ad account you wish to connect.

at least one ad account must be connected for ad cost import to be performed.

The daily costs of each connected ad account will be imported as follows:

  • Every 4 hours(1) the costs for the current day;

  • Once overnight(2) the costs of each ad for the last 7 days.

If there is a match between the tracking and the ad, the daily costs will be attributed to the respective tracking, and the ROI will be automatically updated.

What to do next

Once the integration with Outbrain is active, you can create trackings to monitor ads in real-time.

To automatically calculate ROI, the use of tracked links in ads (without prettylink and without shortener) is requested.

Consult the information about Tracking P.P.C.T.

This configuration is optional.

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