The Conversion Window in the Neural Lead A/B Test is a tool that allows you to analyze the evolution of the time period between a lead's first interaction and their effective conversion into a sale.
On this page:
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Forms Funnel
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Filter Neural Lead A/B Test Forms Funnel
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Manage the filters of the Lead A/B Test Forms Funnel
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Forms Funnel
In the Forms Funnel section, you can analyze the evolution of the time period between a lead's first interaction and their conversion to a sale.
Steps:
1 - Select the Neural Lead A/B Test list - a screen with the data will be displayed.
2 - In Forms Funnel, the list displays the following information:
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Total Inside Period: displays the total sales captured in the period;
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ROI Inside Period: displays the ROI in the period;
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Total Cost: displays the total costs of captures in the period;
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General ROI: displays the ROI invested and sold in the period;
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Total: displays the total sales within the period.
Filter Neural Lead A/B Test Forms Funnel
You can filter the data using the conversion window.
By default, the results presented consider customers from the last 28 days. If the filter is changed, only customers who meet the filtering criteria are considered.
Steps:
1 - Select the Neural Lead A/B Test list - a screen with the data will be displayed.
2 - In Forms Funnel, click on Filters.
3 - Fill in one or more filter options:
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Period: searches for sales with start and end dates - if desired, use the predefined time range buttons;
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UTM Campaign: value of the UTM Campaign parameter passed in the neural lead A/B tests link;
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UTM Medium: value of the UTM Medium parameter passed in the neural lead A/B tests link;
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UTM Term: value of the UTM Term parameter passed in the neural lead A/B tests link;
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UTM Content: value of the UTM Content parameter passed in the neural lead A/B tests link.
4 - Click on Filter.
To remove the applied filters, simply click on Clear Filters.
Manage the filters of the Lead A/B Test Forms Funnel
You can check the number of applied filters when using filters to view desired information. This feature is useful if you want to check how many filters have been applied.
In addition, it is possible to clear the filters without accessing the Filters icon again, facilitating the removal of applied filters.
View applied filters
You can check the number of applied filters.
Steps:
1 - Select the Neural Lead A/B Test list - a screen with the data will be displayed.
2 - In Forms Funnel, click on Filters.
3 - Fill in one or more filter options - apply the filters you want to view.
4 - Then, the number of applied filters will appear on the screen.
If you want to apply other filters, click Filter Lead A/B Test Forms Funnel.
Clear applied filters
You can remove the applied filters without needing to click on the filters icon.
Steps:
1 - Select the Neural Lead A/B Test list - a screen with the data will be displayed.
2 - In Forms Funnel, click on Filters.
3 - Fill in one or more filter options - apply the filters you want to view.
4 – Then, click on Clean Filters.
If you want to apply other filters, click Filter Lead A/B Test Forms Funnel.
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