You can create a Neural Lead A/B Test to optimize lead conversions and automatically direct more traffic to the page(s) that statistically present the best results.
Attention! When using the Neural Lead A/B Test, you cannot use the Lead RPPC, as the A/B Test replaces it.
On this page:
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Add Neural Lead A/B Test
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Duplicate Neural Lead A/B Test
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Update Neural Lead A/B Test
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Hide Neural Lead A/B Test
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Deactivate Neural Lead A/B Test
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Remove Neural Lead A/B Test
Add Neural Lead A/B Test
In this section, you will add a Neural Lead A/B Test.
Steps:
1 - In the side menu, go to Neural A/B Test and then click on Leads.
2 - In the upper right corner, click on Add A/B Test.
3 - In Add A/B Test, enter the following data:
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Name: enter the name of the traffic split;
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Friendly URL: automatically generated from the traffic split name, it is a simple text to remember or type that will appear at the end of the tracked URL - if desired, you can change it;
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Source: select the traffic source where you will use the tracking link;
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Product: select the product related to the conversion - we recommend choosing the Global Tracking product(1);
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% Learning Rate(2): enter the percentage of traffic you want to keep as learning (test);
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Conversion Window: enter the days (last X days) to consider for score calculation(3) of conversion;
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Group: select the lead group it belongs to.
(1) By default, always select the Global (Tracking) product for all elements (RPPCs) involved in tracking. If this product does not exist, create it in Products.
(2) Example: by entering 30%, it means that for every 100 clicks, Guru will direct 70 clicks to the "winning" checkout option and the other 30 clicks will be divided among all checkout options for learning and optimization of Guru's algorithm.
(3) Checkout tracking score assigned by Guru's mathematical algorithm based on traffic volume and conversions.
4 - Click on Send.
From this moment on, whenever a visitor clicks on the Lead A/B Test link, Guru's mathematical algorithm will optimally direct the visitor to one of the active lead trackings, taking into account their learning stage and tracking score. You can follow the results in Neural A/B Test > Leads > View > Trackings.
Duplicate Neural Lead A/B Test
To save time, you can duplicate a similar lead instead of adding a new one. This option is useful if you want to include options for a Neural Lead A/B Test such as URL, source, and group.
When using the Duplicate feature, Guru will create a copy of the selected lead A/B Test with a new name and promotion URL.
To duplicate an existing Neural Lead A/B Test, follow the steps below:
Steps:
1 - In the Side Menu, go to Neural A/B Test and then click on Leads.
2 - Hover over the desired Neural Lead A/B Test and click on Duplicate.
A message will be displayed for a few seconds in the upper right corner of the page, informing that the item has been successfully duplicated.
Update Neural Lead A/B Test
After creating a Neural Lead A/B Test, you can edit it to change its name, product, URL, source, and other information.
To edit a Neural Lead A/B Test, follow the steps below:
Steps:
1 - In the side menu, go to Neural A/B Test, and then click on Leads.
2 - In the list of your Lead A/B Tests, select the one you want to update.
3 - Consult the neural Lead A/B Test information.
Hide Neural Lead A/B Test
You can hide a Neural Lead A/B Test from the display list. This option is useful when you do not want to use tracking or cannot delete it because it has clicks. After hiding the Neural Lead A/B Test, it will only be visible when show hidden Neural Lead A/B Test, reverting the action.
To hide an A/B Test:
Steps:
1 - In the side menu, go to Neural A/B Test and then click on Leads.
2 - Click on the Desired Neural Lead A/B Test .
3 - In Detail, activate the option Hidden.
4 - Click on Send.
Deactivate Neural Lead A/B Test
You can deactivate a Neural Lead A/B Test at any time. When you deactivate a Neural Lead A/B Test, the promotion URL will no longer be available, meaning there will be no more redirection to the payment URL informed in the button.
This feature is useful when it is not possible to delete1 the Neural Lead A/B Test and you want to prevent the customer from making a purchase through the tracking link in question.
(1) it is possible to remove a Neural Lead A/B Test, provided it has not received its first click.
To deactivate a Neural Lead A/B Test:
Steps:
1 - Access the list of Neural Lead A/B Tests in the desired Lead A/B Test registration.
2 - Locate the desired Neural Lead A/B Test and change the selector to the desired position (deactivate).
If you want to activate a deactivated A/B Test, use the filter to search for inactive Neural A/B Tests.
Remove Neural Lead A/B Test
it is possible to remove a Neural Lead A/B Test, provided it has not received its first click. When an A/B Test is removed, the record is permanently deleted and cannot be restored.
Alternatively, you can hide the Neural Lead A/B Test instead of removing it.
To remove a Neural Lead A/B Test:
Steps:
1 - In the side menu, go to Neural A/B Test and then click on Leads.
2 - Click on the Desired Neural Lead A/B Test .
3 - In Detail, click on Remove¹.
3 - A confirmation window is displayed. If you wish to proceed with the removal, click on Confirm.
(1) It will not be allowed to change or delete a Neural Lead A/B Test after it has received its first click.