Analysis and optimization with Guru's Neural A/B Test

Guru's Neural A/B Test is a feature that calculates a real-time conversion score and dynamically redistributes the flow of visitors to your pages, minimizing losses and focusing on increasing profit.

At Guru, you have access to metrics and statistics that provide a broad view for comparing the performance of different elements of your business. To do this, it's important to understand how your test is optimized, what types of test are available to you and the advantages of using Guru's A/B Test.

On this page:

Traffic Optimization with Neural A/B Test
Types of A/B Test
A/B Test vs. Manual Management

Traffic Optimization with Neural A/B Test

The Neural A/B Test allows you to compare different versions of the checkout and discover which generates more conversions for your product. Instead of sending 100% of your traffic to a single page or ad, you divide this traffic between two or more versions (A and B) with only one change at a time.

How it works

At Guru, the Neural A/B Test operates with an advanced approach that optimizes traffic in real-time, focusing on conversion rates at different stages of the funnel.

Through the funnel, you can compare the performance of different asset versions, identifying which generates the highest conversion rates with your audience and provides the best user experience.

Implementing the best-performing version ensures more efficient targeting, leading to a better return on investment (ROI), and the way to perform these analyses with the tools offered by Guru is to identify whether the ideal for your business is the Neural A/B Test for Checkout, Leads or Sales.

In the Neural A/B Test for Checkout: the algorithm tests different versions, and most of the traffic is directed to the checkout version that demonstrates a higher sales conversion rate, ensuring that this more efficient version receives the largest volume of potential customers;
Whereas in the Neural A/B Test for Leads: the goal is to increase the capture rate - for this, it tests different capture pages with variables from the page itself. Based on statistical data, Guru's algorithm directs to the best-performing option - traffic is directed towards converting visitors into contacts;
The Neural A/B Test for Sales: tests the effectiveness for a specific product, maximizing the sales volume from traffic, directing visitors to the best-performing offer.

The Guru's Neural A/B Test optimizes traffic by adjusting distribution in real-time, not just validating a "winning" version to be implemented later. With this, you direct visitors to the options that are converting best at that moment, ensuring the best profit.

At Guru, you can define the strategy, sampling, and segmentation desired to obtain better results in the A/B Test, and thus your page visitors will be directed to the best-performing versions.

Types of Tests

Guru's Neural A/B Test distributes traffic among variants and increases direction to those that perform best.

You can choose where to apply the Neural A/B Test — in checkouts, lead capture, or sales pages — according to the funnel stage you want to optimize.

The performance metrics of Guru's A/B Tests present indicators used by the system and in your analysis to evaluate, in real-time, which version of an asset is converting best.

A/B Test for Checkout

The A/B Test for Checkout is ideal for improving the purchase conversion rate. In it, you define the percentage of traffic you want to keep as a test and the conversion window. Based on this data, Guru automatically directs checkout links that show better results.

Section/field¹	Section/field description	Importance in optimization
Trackings	Displays the number of clicks, sales, average sales value, score of the tracking and disclosure URL.	Includes the tracking score, funnel volume, and average sales value - measures the effectiveness and profitability of each checkout variant.
Statistics	Displays clicks, sales, valid sales, and conversion rate. Can display sales per hour and by days of the week.	Displays the total clicks tracked during the test period - focus on the traffic volume that generated results.
Sales	Displays sale status, value, and payment method.	Final transaction details - essential for auditing and analyzing final conversion.
Leads	Displays the lead's email and creation date.	Contact and registration date of the potential customer who filled in data at checkout - used for abandoned cart recovery strategies.
Daily Clicks	Displays the number of clicks tracked by date.	Daily summary of traffic volume for performance analysis - helps measure the abandonment rate between page arrival and payment initiation.

(1) The section/field refers to the detailed information of the Checkout AB Test.

Leads A/B Test

The Leads A/B Test from Guru is indicated to increase lead conversion rate. You can identify the traffic source where you will use the tracking link – it is in this field that you view the quantity of leads and checkouts received in the period determined in the test.

In the Capture Funnel, in addition to lead and checkout data in the time period determined for the test, it is possible to access campaign costs, which allows a directed view for investment and desired results.

Section/field¹	Section/field description	Importance in optimization
Trackings (By Variant)	Displays the number of clicks, leads, sales, and the average sales value.	Measures the effectiveness of each page/form in generating leads and the score that directs traffic.
Capture Funnel	Displays clicks, number of leads, cost, CPL, CPC.	Indicates the effectiveness of the page for conversion, measuring the efficiency of ads that direct traffic to the capture page - fundamental for calculating the profitability of each variant.
Conversion Window	The Conversion Window Capture Funnel displays the total sales captured in the period, overall ROI and in the period, total cost and total in the period.	Configured test parameters - indicating the current phase of the algorithm and the period used by Guru for score calculation.
Sales	Displays sale status, value, and payment method.	Transaction details, if the lead later became a sale - a lead quality indicator.
Leads	Displays the lead's email and creation date.	Contact and registration date of the captured lead, the main indicator of test success.
Daily Clicks	Displays the number of clicks tracked by date, the number of clicks that went through checkout and the total cost of the AB test.	Daily summary of traffic volume for temporal performance analysis.

(1) The section/field refers to the detailed information of the Lead AB Test.

Sales A/B Test

The Neural Sales A/B Test is indicated to identify the structure that generates more sales, comparing pages, such as offer pages, and thus generate more profit and profitability for your business.

Section/field¹	Section/field description	Importance in optimization
Trackings (Per Variant)	Displays the number of clicks, leads, sales, and the average sales value.	Sales performance and value per variable - measures the effectiveness of each sales page in generating checkouts and sales, the traffic volume, and the score for targeting.
Capture Funnel	Displays indicators such as revenue, costs, ROI, CPV, CPC, and average ticket. It also displays the Statistics and the UTMs.	Offers a macro view of the funnel for sales testing -allows for integrated performance and profitability analysis.
Sales	Displays status, sales code, product name, transaction value, and payment method.	Final transaction details (status, revenue, payment method) - essential for determining the conversion rate in valid sales, which is the final success criterion for the test.
Leads	Displays the lead's email and creation date.	Record of leads captured before the sales page, if applicable, or during the process.
Daily Clicks	Displays the number of clicks tracked by date, the number of clicks that passed checkout, and the total cost of the AB test.	Daily summary of traffic volume for performance analysis and engagement peaks over time - provides the volume basis for calculating ROI and Cost Per Sale (CPS), in addition to measuring engagement.

(1) The section/field refers to the details of the Sales AB Test.

The metrics presented in each type of Guru Neural A/B Test offer a complete view of your campaigns, allowing your team to quickly identify the most efficient variants, providing more assertive strategic decisions based on reliable data to maximize conversions and profitability.

Ab Test vs. Manual Management

Guru's Neural A/B Test benefits your business by optimizing your time and the traffic and profitability results of your campaigns, while manual tracking demands time and financial investment.

Guru A/B Test Best Practices

All metrics and results are centralized on your dashboard, providing a complete and updated view of business performance and facilitating safer strategic decisions.

Among the advantages of Guru's Neural A/B Test:

dynamically distributes traffic, prioritizing the best-performing variants;
favors increasing ROI of campaigns more quickly, as visitors are directed to the most effective versions while the test is still running;
its continuous optimization reduces exposure time to low-converting variants, with real-time optimization – which is especially valuable in checkouts, where each visit has high value;
has integrated statistical controls that eliminate subjective interpretations, ensuring decisions based on real data.

Why choose A/B Testing, and not manual tracking?

Manual tracking:

exige que você monitore a origem das vendas e o desempenho do tráfego manualmente, o que aumenta a chance de erros e atrasos;
se baseia em um processo dependente de exportações e análises manuais, o que demanda mais tempo e pode gerar conclusões baseadas em dados já desatualizados;
mantém o tráfego em versões menos eficazes por mais tempo, reduzindo a eficiência das campanhas e podendo representar perda direta de lucro.

By optimizing your process with data and statistics, Guru enables a continuous optimization process for your business, ensuring the most profitable option, whether through A/B testing of checkout, leads or sales.

With Guru's A/B Test, you invest less time in manual monitoring and achieve more real results for your business, with maximum efficiency in traffic distribution among the pages that convert the most.