In Guru's Lead A/B Test, you monitor and optimize the conversion rate of your landing pages, emails, and marketing automation flows. Additionally, it's a feature that allows you to compare different versions of landing pages or other marketing elements to discover which one generates more leads.
When integrating the Lead A/B Test to direct traffic, the test's learning stage and the score of each landing page will be considered, where you define a minimum learning percentage when creating the test. Guru uses an intelligent algorithm to automatically optimize traffic for the best-performing version.
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