Trackings and AB Tests

Neural A/B Test Performance Metrics for Checkouts

In this section, you will have a detailed view of the performance metrics of the Neural A/B Checkout Test. In Sales, you can individually track each transaction such as the status of the sale, the identification code (with the payment processor when hovering over it), the customer contact, the product sold, the creation date, the value, and the payment method used.

In the Leads section, you can identify captured potential customers, where the lead's email and the date it was created are presented - a valuable resource for remarketing campaigns.

And to get an overview of daily engagement, in Daily Clicks, you will find a detailed summary of tracking, displaying the date and the number of clicks for each day.


On this page:

  • Sales

  • Leads

  • Daily Clicks


Sales

In the Sales section, you can view all the information about the Neural A/B Checkout Test, such as the sale code, customer contact, product name, among other information.

Steps:

1 - Access the Neural A/B Checkout Test list - a screen with the data will be displayed.

2 - In Sales, the list displays the following information:

  1. Status: label of the current sale status - one of the possible sale statuses;

  2. Code: sale identification number - hover over the code to consult the associated payment processor;

  3. Contact: customer name (buyer);

  4. Product: name of the product linked to the order (sale);

  5. Ordered At: sale date;

  6. Value: sale value charged to the buyer;

  7. Payment Method: icon indicating the payment method registered for charges - hover over the icon to view the label.

ab-test-checkout-sales.png

Leads

In the Leads section, you can view the information of the A/B Checkouts Test leads such as email and the lead creation date. This feature is useful for finding the leads captured in the A/B test.

Steps:

1 - Access the Neural A/B Checkout Test list - a screen with the data will be displayed.

2 - In Leads, the list displays the following information:

  1. Lead email: email of the lead found in the checkout A/B test;

  2. Created at: date when the lead was created.

ab-test-leads.png

Daily Clicks

In the section Daily Clicks, you can consult the daily summary of trackings. This feature is useful for detailing the daily clicks of the A/B test.

Steps:

1 - Access the Neural A/B Checkout Test list - a screen with the data will be displayed.

2 - In Daily Clicks, the list displays the following information:

  1. Date: displays the number of tracked clicks from the checkout A/B test;

  2. Clicks: displays the number of clicks from the checkout A/B test.

ab-test-checkout-daily-clicks.png

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