Transactional emails are a powerful tool to strengthen relationships with your customers. With them, you ensure direct, automated, and personalized communication at important moments of the purchase journey — such as payment confirmations, subscription status changes, or order updates.
At Guru, you can choose to use standardized messages or create personalized templates, adapting the content to your company's tone and identity. It's possible to include dynamic variables (such as customer name, order number, among others), images, and other elements that make the message more relevant and aligned with the sales context.
After creating the template, simply associate it with a sales or subscription status — and, as soon as this status is registered, the email will be sent automatically.
To send transactional emails, you need to activate this option in the checkout settings and/or subscription settings in your Guru account.
When an email template is not configured and activated, Guru will use the platform's default template.
Transactional emails are automatically translated and sent in the buyer's language. When we don't have a translation in the buyer's language, we send them translated into English.