Coupon Report

The coupon report presents the main configurations and usage indicators of coupons registered in Guru, allowing you to monitor application rules, validity period, usage limits, and linked products.

For the buyer to be able to apply a coupon at checkout, it is necessary to previously enable the option allow discount coupon in the checkout settings. To do this, in the Guru admin, access Settings; then click on Checkout and, in Other settings, activate the option Allow discount coupon.

By exporting the coupon spreadsheet in XLS format, you get a consolidated view of the configured rules and usage history, facilitating operational audits, validation of promotional campaigns, and analysis of the financial impact of discounts on sales made.

On this page:

• Coupon identification

• Coverage period

• Applied values

• Coupon usage

• Coupon status

• Related products

Coupon Identification

In this section, you view the coupon code, which functions as the activation key for the benefit at checkout and identifies the promotional rule configured in Guru.

Available data includes:

1. Code: text and/or number sequence defined during coupon creation, used by the buyer to apply the discount during payment.

This field allows differentiating promotional campaigns and cross-referencing information with sales reports to verify the effective return of each action.

By combining the code with sales data, it is possible to measure the real financial impact of the promotion, analyze the volume of conversions generated, and evaluate the approval rate of discounted sales. This strengthens both the strategic analysis of campaigns and the operational audit of sales made with the applied benefit, ensuring operational control of the campaigns.

Coverage Period

The coupon's coverage period includes the start and end dates determined for the discount application, defining the interval in which it can be applied at checkout.

Available data includes:

1. Start Date: date from which the coupon becomes available for use;

2. End Date: end date of coupon validity - that is, the deadline for applying the discount.

This information allows verifying if sales occurred within the planned period, evaluating the results obtained per promotional window, and comparing the campaign schedule with the performance achieved.

Applied values

The information displayed in this section is determined by the financial rules configured for the discount granted by the coupon.

Available data includes:

1. Incidence Type: defines how the discount will be applied:

2. Discount Type: indicates if the discount is percentual (%) or value:

3. Value: represents the granted amount or percentage:

By understanding how the discount applies and what format was used, it is possible to project margins, control the average order value, evaluate the return on promotional actions, and identify which discount structures generate higher conversion with less revenue commitment. This strengthens commercial planning and makes campaigns more sustainable and data-driven.

Coupon usage

Usage per contact and total coupon usage indicate the limitation rules and the volume of coupon utilization.

Available data includes:

1. Contact Usage: indicates the usage limit per email or document, determining the number of times each customer can make a purchase with the coupon - for example, if usage per contact is set to 1, each customer* can only make one purchase with the same coupon;

2. Total Usage: indicates the maximum number of allowed uses considering all buyers, determining the total number of times the coupon can be used - for example, if total usage is set to 100, the coupon will be available to the first 100 customers who apply it.

*Customer identification for coupon determination is done via email or document.

This data enables the monitoring of coupon quantities, allowing you to track campaign adherence and identify exhausted or underutilized coupons. With this data, you can also structure campaigns with programmed scarcity, making this variable a financial control tool and performance metric.

Coupon status

The information displayed in the coupon status indicates the current situation of the coupon in the system and its usage history.

Available data includes:

1. Active: indicates if the coupon is enabled for use, via the on/off button - when off, the coupon will not be accepted at checkout even if the usage limit has not been exhausted;

2. Has Sale: indicates whether the coupon has already been used in at least one registered sale.

This field facilitates operational audits, preventing the disclosure of deactivated codes. By checking if a coupon has sales, you quickly monitor campaign results and can assess the need for increased dissemination or strategic adjustment of the promotion.

Related products

The list displayed in this section presents the products linked to the coupon at the time of configuration, by limiting the use of the discount coupon to certain products.

Available data includes:

1. Products: lists the products to which the coupon is associated, determining where the benefit will be available for application at checkout.

This information allows to strategically direct discounts, preserving the margin of products that should or should not participate in the campaign, maintaining control over the benefit offered to the customer and its profitability with the promotional action. By restricting the coupon by product, you ensure alignment between commercial strategy, technical feasibility, and financial results.

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