In the Point-to-Point Conversion Tracking (P.P.C.T.) dashboards, you will have an overview of the financial volume, the number of sales, and the cost of traffic, whether sales and leads are tracked or not.
In this panel, you have automatically generated indicators, graphs, and performance metrics, based on the created trackings and also on the information we retrieve from ad platforms, according to the campaigns registered on the platform in a concise and easy-to-understand way.
How to access
You access your Summary P.P.C.T. metrics through the Dashboards menu, “Summary P.P.C.T.” option in the selector at the top left corner of the displayed page.
The panel information is always available(1) from the moment you register the first campaign. When accessing the dashboard, you view, by default, the results of the last 28 days (4 exact weeks). If desired, you can apply the filter to view a smaller subset of campaigns linked to the tracking user.
Tip: use the insights obtained in the Summary P.P.C.T. to make strategic decisions for your business.