The subscription model allows you to charge your customers on a recurring basis, in exchange for continuous or periodic products and services. This feature is useful for obtaining a constant and predictable revenue stream, as well as retaining customers.
it is possible to sell any type of product or service through a subscription. For example, if you sell:
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Physical products: you can offer replenishment subscriptions or subscription boxes containing items that will be delivered periodically to the customer's home.
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Digital products or exclusive content such as mentoring, consulting, or online courses: you can offer premium access subscriptions, charging the customer periodically while they have access to the product, service, or content.
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Software, service of streaming, benefits club or provides regular service such as gyms, schools, beauty and aesthetics centers: you can also charge your customers on a recurring basis through plans or monthly fees.
Customers can choose to pay the defined amount at a scheduled frequency which, depending on the options offered, can be every “X” days, weeks, months, or years.
You can sell and manage subscriptions through Guru, using the platform's checkout to register payment information and activate recurring billing scheduling.
How it works
When a customer makes such a purchase on Guru Checkout, a new subscription is registered containing the product data, customer data, the payment method to be used, and the duration of the subscription cycle.
When the current cycle ends, a new charge is automatically scheduled and performed. On the scheduled day, Guru generates a transaction based on the subscription data and sends it to the payment processor. When the charge is successfully completed, a new cycle begins, and the subscription is renewed for a new period.
During the subscription lifecycle, it is possible to change the payment method and perform a plan change (upgrade/downgrade) at any time. To stop charges, simply cancel the subscription.
Optimize customer service
Provide self-service options in the customer portal and reduce the volume of support for subscription-related issues. Gain more time to focus on other aspects of your business growth and management.
Configuration
To configure subscriptions, it is necessary to integrate a payment processor compatible with Guru Checkout and then register each plan as a “subscription” type product.