You can access the list of producers in Guru, add new producers or remove them, and consult with the filters you want.
The producer's registration is automatically created and updated when the product related to it belongs to a marketplace with postback integration. However, you can manually create new producers when you need to configure sales tracking and/or lead tracking for products that have not yet been officially launched on the market.
When the product belongs to a marketplace with transparent checkout integration, it is mandatory to create the producer beforehand before registering the product.
To create a new producer, access add producers.